Let’s build brands people fall in love with. From first idea to full-blown market presence.

LET's JO

• Brand & Marketing Strategy

• Go-To-Market

• Brand & Product Development

• Brand & Marketing Strategy • Go-To-Market • Brand & Product Development

Serial Founder & Brand Builder from Hamburg.

Hi, I’m Jo

In the last 11 years I’ve built more than 10 consumer brands across food, lifestyle & interior. Still hungry for more!

ABOUT

Some Brands I’ve helped make it real.

From early ideas to international roll-outs: Here are brands I’ve worked on different stages. My role ranged from founder to CEO, strategy lead, sparring partner or launch support - always tailored to what the brand needed most.

  • Brand Growth

    Relaunch of the website incl. content structure, conversion flows & UX optimization. Built Pinterest & newsletter funnels and set up long-term growth & content systems.

    The Organized

  • Co-Founder & Brand Lead

    Built HÜ from zero to market: From positioning and product lineup to marketing concept, packaging system, influencer campaigns and performance funnel setup.

    HÜ

  • Lead for German Launch

    Led the internationalization of Esmée from Switzerland to Germany incl. business planning, KPI setup, and go-to-market strategy. Built the full e-commerce, Amazon & retail presence from scratch – including team hiring & leadership.

    Esmée

  • Lead for German Launch

    Led the internationalization of Lalana from Switzerland to Germany incl. business planning, KPI setup, and go-to-market strategy. Built the full e-commerce, Amazon & retail presence from scratch – including team hiring & leadership.

    Lalana

  • Lead for German Launch

    Led the internationalization of NOYA from Switzerland to Germany incl. business planning, KPI setup, and go-to-market strategy. Built the full e-commerce, Amazon & retail presence from scratch – including team hiring & leadership.

    NOYA

  • Co-Founder & Marketing Lead

    Created the STARK brand from scratch, including 360° campaigns, product development, storytelling & launches

    STARK
  • TEATOX LOGO ®

    Head of Marketing

    Led E-Commerce & trade marketing, influencer campaigns and market activations – shaping the brand’s growth across multiple D2C and B2B channels.

    TEATOX

  • Head of Marketing

    Led all marketing activities including CRM, PR, social media, retail, and influencer campaigns. Developed new products & packaging design, and oversaw 360° launch executions.

    lycka

  • Co-Founder & CEO

    Launched the brand, shaped tone of voice, and built campaigns for D2C growth. Focused on performance marketing, positioning and brand

    IWICE

Work with me where it matters most.

I help turn ideas into products, brands and companies - with speed, structure and a builder’s mindset. I don’t do 6-month strategy decks.

Brains Before Brands

  • Together, we define what to build – and how to talk about it.

    I help sharpen your positioning, define your hero products, and set up a strategy that’s made for the market you’re in.

    • Brand positioning & narrative

    • Product & line-up strategy

    • Hero SKU definition

    • Packaging & claim architecture

    • Market entry roadmap (incl. DACH / DE focus if needed)

Built, Launched, Loved

  • We turn strategy into campaigns, content and storytelling that actually lands.

    From launch funnels to founder’s voice – everything aligned and built to scale.

    • Launch campaign & funnel setup

    • Website & Newslettermarketing

    • Content systems (Socials, UGC, Newsletter etc.)

    • Founder’s letter & key storytelling assets

    • Asset direction & team briefing

    • …..

Let’s Mix Things Up

  • You don’t have to do it all alone – and I don’t either.

    I connect you with vetted partners and jump in where you need guidance or direction.

    • Access to my expert network (design, dev, ads, retail)

    • Sales & distribution partners (esp. DACH)

    • Briefing & project handover support

    • Creative direction on demand

    • Flexible add-ons based on your stage

Not sure where to start?

Let's talk about your brand needs right now.

LEt's Talk